Branding & Identity
Create a brand identity for a Las Vegas based sports apparel store, that technically doesn’t exist yet. We were approached in July of 2017 by owner Bruce Mianecki, also owner of Uniform Sports, to come up with a concept for a new store that he planned to open in fall of 2017. This new store was to be a sports mecca for Las Vegas teams, offering merchandise and apparel from the Vegas Golden Knights, Las Vegas Raiders, UNLV, and the Las Vegas 51s.
Knowing we had a store that would focus specifically on Las Vegas sports teams, we wanted to find a way to incorporate aspects of those teams into their branding. We decided on using a color palette of Red, White, Grey, & Black. These colors fit well with a sports theme, while incorporating similar used colors by UNLV and the Raiders. The icons and imagery pay tribute to the Golden Knights and Raiders, using a shield, a hockey stick, and even a cutlass.
Once the initial brand colors, logo & typeface, and imagery were established…it was time to get to work on creating assets. Scroll through the items below to see all we designed for this client.
Via our online marketing service MNGR, we also designed and launched their official website and Facebook page. It has a modern full-width layout and responsive design. You can view the live website at https://www.vegassportsandhockey.com and their Facebook page is https://facebook.com/vegassportsandhockey
For more information on online management solutions, visit https://onlinemngr.com