Branding & Identity
We were approached by Pedal to take over the completion of their branding, as well as to design marketing and identity pieces for them. In addition, they requested trade show booth materials to be designed and printed, with a relatively quick turnaround time.
When Pedal approached us, they had their icon image decided upon, so we expanded on that with a complementary custom font and brand colors, all included in a branding guide. We applied these design choices to their custom apparel and business cards as well as their large scale print projects for their trade show booth. Across all platforms, Pedal now has a cohesive brand identity.
See below for examples of the business cards, custom apparel, and trade show booth materials that we designed and printed for Pedal from start to finish.
In some circumstances, a company’s main logo is not fitting for a certain layout, meaning that the space provided would diminish the quality of the appearance of the logo. In these situations, having an alternate logo can save the face of your business. For Pedal, we designed a horizontal layout for their logo to use when the stacked version just doesn’t make sense. Since we handled the rest of their branding as well, we made sure that this alternate logo flows seamlessly with their image.