Branding & Identity
We were sourced by Truvella Reese, who had just purchased the dental office from its previous owner and inherited everything including an outdated logo & branding. The previous logo and branding had a place in the Las Vegas community and was recognized by many. So, the challenge was to give the current branding an upgrade, while still keeping a similar style that would be recognizable to previous and current patients.
Knowing we had had to keep in line with a certain branding standard, we started out defining our brand colors. We sourced new yellows and blues that would fall in line with the royal and majestic vibe. We gave an illustration facelift to the crown itself, purposely using as little detail as possible. We did this because we knew this logo would eventually be used for embroidery and other uses that don’t translate well with tiny intricate details. We created a strong Serif typeface that matched the “royal” identity we were going for.
Once the initial brand colors, logo & typeface, and imagery were established…it was time to get to work on creating assets. Scroll through the items below to see all we designed for this client.
Via our online marketing service MNGR, we also redesigned their official website. It has a modern full-width layout and responsive design. You can view the live website at http://www.crownedental.com to see live features.
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