A brand style guide is a document containing the rules and guidelines for the composition, design, and general thematic look-and-feel of all of a brand’s collateral.
- Logo Variation Guidelines
- Color Palette Codes (RGB, CMYK, Hex, & Pantone)
- Typography Instructions
- Sizing Requirements
Having Brand guidelines (or Brand style guide or Corporate Identity Guidelines) will help to make sure your brand is used consistently across all types of media. It doesn’t matter what stage your business is at, proper use of your brand logo, colors, and typography is important.